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Meet The Manager Monday – Cassandra Hayward

This week, the St. Eugene Golf Resort & Casino’s, “Meet the Manager Monday” piece features our Events & Marketing Coordinator, Cassandra Hayward. Cassandra joined the St. Eugene family a year and a half ago, first in the capacity of Executive Assistant to the CEO, and quickly moved into her new role last August. She relocated to the Cranbrook area from Canmore where she held the position of General Manager of Spring Creek for nearly a decade. Before Spring Creek, she was one of the original owners and worked as the Director of Marketing & Team Athlete Manager for Jones Soda in both Vancouver & Seattle. Cassandra’s enthusiasm and background in Marketing made her the ideal candidate to take on the role of Events Coordinator!

From inception to completion, Cassandra will oversee all major events presented by St. Eugene, including the annual Wedding Fair, and our upcoming “WineSpring” – a weekend wine festival being held in early April. Cassandra’s passion is infectious, and she would love to hear from our area locals to see what fresh new ideas you would like to see hosted at St. Eugene. Some initial thoughts are to hold a, “Kootenays’s Got Talent” event, tattoo convention, “November Noel” prelude to Christmas event, and gaming convention, just to name a few.

Cranbrook, just like Canmore, is an ideal destination for Cassandra, and the opportunity to live near the Kootenay Rockies and Purcell mountains really drew her in. “I’m just not a sit-still kind of person, and my two hobbies – dirt biking in the summer and snowmobiling in the winter – make the East Kootenays an ideal place to live!”

Being employed at St. Eugene has really done something for her spirit. Cassandra states, “I just wake up each morning, grateful for the beautiful place I live in, and I can’t imagine letting that go anytime soon. It’s a good community too – good people, good parties – and I never need to just be sitting around.”
There’s something special about S. Eugene, it is a rare jewel just beginning to be discovered, and I look forward to working alongside my team to raise further awareness of all our beautiful resort has to offer. One of the most important things that has kept Cassandra here is the emphasis on ‘all things fun’ that St. Eugene strives to deliver to our guests, and the awesome team she works with – when asked where her unending enthusiasm stems from, her answer is simple “I truly love my job!”

To contact Cassandra with suggestions or ideas for future events, call 250.420.2051 or email chayward@steugene.ca.